The Do’s and Don’ts of Using Social Media as a Brand
When it comes to social media marketing, there are specific rules all brands should follow. Running your social media accounts goes beyond posting pretty pictures; brands need to understand the dos and don'ts of using the most popular platforms. Read on to learn more about best practices for running your brand's social media accounts.
Do Keep It Professional
Your social media account is your brand’s digital calling card. Statistics show that users take one glance at a brand's social media account before deciding whether or not to follow. Since you want to look as professional as possible, keeping your social platforms squeaky clean is a must. By curating an exciting page that speaks volumes about your brand, you’ll encourage others to follow you back and engage with you.
Don’t Stop Posting
Posting can be overwhelming. Whenever a great campaign goes well, it's invigorating to see the likes, comments, and follows rolling in. Regular posting keeps your engagement at an all-time high and makes sure your content is always at the forefront of your followers’ feeds.
Can’t figure out what to post? Try giving the reins to a social media marketing agency. Hiring creatives and social media experts to take the lead in your content creation is a great way to keep your social media calendar up to schedule.
Don’t Be Rude
Using social media to engage with your audience is a must. In an effort to maintain a certain level of professionalism, brands should reply to all customer and client inquiries just as they would respond to customers in real life. As you interact with others on social media, make an effort to avoid negativity or complaining on your social accounts.
While life as a business owner is certainly challenging, it's best to keep things positive on social media. Make it a point to uplift your customers, other competitors, and your team through your journey as a brand. This type of genuine positivity is something followers notice and respect when interacting with brands.
Do Focus on Helping
Another tip to remember when curating your social media presence is to always lend a helping hand. Social media experts swear by the 80/20 rule: brands should help more than they sell. This means that 80% of your content should be informative or entertaining while 20% should directly tie into the products or services that your brand provides.
With this type of balance, your followers will see your brand as a leading expert in the industry. This type of reputation goes a long way when it comes to brand loyalty as your followers quickly become loyal fans.
Don't Share the Same Content
Creative content is king on social media. The nature of creativity is that it’s constantly changing and the same should be true for your posts. If you find that you repeatedly post the same content over and over again, you’re likely losing followers. Your audience wants to see new and exciting posts that they've never seen before. Experiment with different imagery to help communicate your brand’s message in a new and exciting way.
While the do's and don'ts for social media are constantly changing, one thing should always stay the same: your commitment to your customers. Keep this guide in mind as you brainstorm your next creative social media campaigns.