What is PPC?
Google Ads is Google’s pay-per-click (PPC) advertising solution, which allows businesses and website owners like you to bid on the chance to show ads next to searches on Google.com, right when people are looking for what you have to offer. You only pay when someone clicks on your ad to visit your site or call your business, and the ads give you the opportunity to be noticed by a wider audience online. Plus, you can tweak your ads anytime, to reach a specific group of people (by interest, geographical area, etc.) or promote a specific deal or product. This immediacy can be a great resource for small companies who who can't frequently update their SEO to reflect sales, promotions, or seasonal changes to their offerings.
SEO vs PPC, whats the difference?
SEO, or Search Engine Optimization, is the practice of including content on your site that has the potential to improve your site’s visibility to search engines and their users – in other words, it can help your site show up more often in relevant organic searches.
Typically, PPC advertisers use AdWords to bid on the keywords they want to trigger their sponsored ads. Google chooses which ads to be displayed and each ad's position based on factors including the ad's Quality Score (a measure of the relevance of the ad, primarily determined by click-through rate) and the advertiser's bid, or how much they're willing to pay for each ad click. This whole system functions very similarly to an auction.
How can it help my business?
Get more walk-in traffic
Get more online sales
Supercharge your visibility
Google Ads will immediately provide your business or brand with exposure. Your ad will show up on the first page of a Google ad search. It is crucial to show potential customers targeted, relevant ads when they search Google for your product or service. That is the biggest difference with Google Ads, the fact that people are actively searching for what you have to offer puts you in the right place, at the right time. Not only will it provide targeted exposure, it can narrow in and focus on geo-targeted areas. This is perfect for local businesses. If you own a barbershop in the middle of Miami Beach, you can bid for your ad to show up every time someone in Miami Beach Google searches "barbershop near me". Google Ads can immediately provide a super boost for your online presence.
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