What is email marketing?
Email marketing is the use of email to promote a product or service while building relationships with potential customers or clients. It is fundamentally direct mail done digitally instead of through the postal service. Maintaining a consistent email outreach will overtime, ensure that you are utilizing every digital tool to your business's advantage.
What can it do for my business?
An effective daily email marketing campaign can open many business opportunities. It can be utilized for building an email list, reaching out to leads or to just keep current customers or clients in the loop with what's happening with your business by sending them updates and/or new offers, promotions etc. Email marketing drives more conversions than any other marketing channel, including search and social. (source)
Build an email list
An email list is a list of emails gathered by your business from visitors/customers that would like to receive more information, updates, offers and other news about your business via email. Besides social media, email is the best way to actually connect to customers directly on a "one-on-one" basis. Research shows that personalized promotional mailings have 29 percent higher unique open rates and 41 percent higher unique click rates than nonpersonalized mailings. (source)
Do you need to get in touch with other businesses? With a solid lead list, an email marketing campaign will allow you to consistently reach out to either businesses or consumers and market your product or service directly to the people who matter most. Email also beats social media by 40x for customer acquisition (source). If you are not utilizing emails in your current marketing efforts you are missing out on many potential business opportunities!
Send offers & promotions
We've all heard the phrase "out of sight, out of mind" right? Emails are vital for keeping the flame burning with current customers or clients. Not only does an email marketing campaign allow you to reach out to new business potentials, it is also a way to consistently provide value to current customers/clients by showing your appreciation for them through special offers and promotions/discounts. This is what will keep your current customers/clients by your side and always connected.